How to calculate the right ppc advertising budget
There’s no uncertainty that when pay per click ads used in the right way, can be very successful. Yet it can be a minefield for a starter who has no clear understanding of how the business operates. The idea that you only shell out some cash if anyone visits your site by clicking on your ad…

Why testing email campaigns with A/B tests?
As advertisers, we are constantly testing and refining our conversion and sales optimization strategies. Often this is achieved through A / B testing. A / B tests enable marketers to optimize campaigns by pitting against one another two variations of an ad, email, landing page, or other marketing content and measuring the results. Many marketers…

Benefits of testing metrics in marketing
At the heart of any business program are marketing metrics. Many companies have hundreds of unique data points to distill into actionable insights. Let’s take a closer look at the benefits of testing marketing metrics. Growing sales What amount of money has been received from marketing campaigns and tactics is the problem number one which…